it's our Nature.
HISTORY
futah® was born on the Portuguese coast, with a warm breeze in the air and the sun setting over the ocean.
It began as a wish to create the perfect beach towel, made for those who valued freedom above all else.
We never forget where we came from: Portugal and its beaches were, and still remain, our starting point.
Today, we use this Atlantic inspiration in every product we create, blending with Nature and respecting its future.
INSPIRATION
Our inspiration is our Nature, which doesn't allow us to follow the beaten path, instead creating one for ourselves.
Being sustainable is not fashion, it's part of our way of being.
futah® was created in Portugal for those who value freedom and make it their Nature. Simple. Hassle free. What Nature should be like.
PRODUCTION
The original futah® is made with a unique artisanal weaving, inspired by traditional Arab towels.
With the utmost respect for this ancient art, we reinvented the concept, perfecting the composition of the fabric and developing original patterns inspired by the Portuguese beaches we grew up on. The outcome is a light and resistant towel composed from 100% cotton, that dries fast and yet occupies very little space — perfect for hot days and cool nights.
FOUNDERS
We're a family business.
A portuguese family found in Africa a beach towel that changed their lives and those who, like them, can't stay far from the beach and the sun.
futah® was born in 2013, but sisters Catarina and Mariana and their cousin Ricardo have shared a lifetime together.
It is with this philosophy of trust that we relate to our clients.
For any questions, do not hesitate to contact us.